Aging Consumers: Rethinking Marketing Strategies and Rethinking Business Opportunities

SN Business & Economics

Editor: Vania Vigolo (University of Verona), Elisa Alén (University of Vigo, Spain)

Description: The world population is aging and senior consumers represent a rapidly growing market in both developed and developing countries. This phenomenon poses great challenges and opportunities for various sectors in the years to come. Companies need to review their marketing strategies to go beyond age-related stereotypes and effectively serve this highly heterogeneous market. The ongoing pandemic also requires businesses and organizations to respond to the emerging needs of senior consumers and their new lifestyles. This Collection aims to convey original contributions that address the topic of senior consumers from the perspective of marketing and management. Studies with qualitative, quantitative or mixed methods will be considered. Any literature review articles must include a critical analysis and a theoretical contribution.

Deadline: Contributions are accepted until 30 June 2021.

Link: https://lnkd.in/dPxjDU7i https://www.springer.com/journal/43546/updates/18050148