OBJECTIVES AND TARGETS OF THE COURSE

The Course is open to all PhD students and / or research fellows who, with the help of Management and Marketing professors of high methodological depth, want to acquire adequate know-how regarding the logical and technical steps that are fundamental to make good scientific research in Management and Marketing, or scientific research that can aspire to publication in the best national and international journals.

The course is divided into 3 full days (morning and afternoon of 21, 22 and 23 January) and 2 half days of opening and closing (20 January afternoon and 24 January morning) and will be characterized by fundamental concepts of quantitative and qualitative methodology and bibliometric analysis, combined with the application of concepts on the specific research projects of each participant.
This is a unique opportunity in the panorama of high-level training in Management and Marketing in Italy, as confirmed by the excellent results of the last edition.

Within the school, the students will address, among others, these issues:

  1. Introduction to the Course: The genesis of research ideas - lecturer: Prof. F. Schiavone (DISAQ, University of Naples Parthenope)
  2. Build and write a research project - Prof. F. Schiavone (DISAQ, University of Naples Parthenope)
  3. Research synthesis and Bibliometry Laboratory - professors: Prof. C. Cuccurullo (Department of Economics, University of Campania L. Vanvitelli) and Prof. M. Aria (DISES, University of Naples Federico II)
  4. Organize and write a systematic review of the literature – docente: Prof.ssa L. Michelini (Università LUMSA)
  5. Coding and research design: reflections, critical issues and opportunities - lecturer: Prof. F. Schiavone (DISAQ, University of Naples Parthenope)

APPLICATION FORM

Participants must send the application form by 10 January 2020 to the email address:

  • scuola.sima.sim@gmail.com

LOCATION OF THE COURSE

The course will be held in Naples, at the University of Naples Parthenope, Via Generale Parisi 13. REGISTRATION FEE

The registration fee is 190 € for SIMA / SIM members; for non-members the fee is 380 €.

To be paid by bank transfer to:

Italian Society of Management
Unicredit, Agenzia 149
IBAN: IT10S0200805089000103056784
Causale: “Scuola Metodologia Napoli – nome e cognome partecipante”.

Attach a copy of the bank transfer to the registration form.
Against the disbursement of the contribution, a receipt will be issued in order to allow any
reimbursement from the structures to which they belong.

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