Media coverage of the research activity. Cui prodest?

As researchers in Economics and Business Management we know how much the University’s Third Mission activity must be carried out to enhance our scientific production and open the doors of research to the social, economic and cultural context in which we live.

This is why at SIMA we strongly believe in the media coverage of the research activity of our associates, and in the importance of making management scholars reliable and relevant opinion leaders and opinion makers.

We therefore highlight the media coverage opportunities for our associates who can write articles and editorials in Italian language thanks to the collaborations that SIMA has activated with:
- Mark Up - Printed magazine (monthly) for issues related to Marketing and Retail;
- Digital Mark Up (up to three articles per month) for issues related to Marketing, Retail, Sustainability, Business Ethics, Innovation;
- Corriere della Sera - Economics - digital version (monthly) for articles and editorials related to Economics and Business Management, sustainability, energy, innovation, D&I.

In an increasingly changing and complex world, scientific dissemination on issues related to Business Management can truly offer a positive impact for society and the business world.

Writing a popular article or editorial takes time, time that could be spent working on a new paper perhaps, but that doesn't mean it's a waste. On the contrary! Engaging with the media is mutually beneficial for professors and journalists, not to mention readers.
Some studies have shown that the media coverage and visibility on social media of a research increase the scientific impact of its authors, for example in terms of citations or leadership in a particular research field.

Furthermore, the productivity and media impact of a researcher are relevant factors in decisions relating to her/his career or possible new mandates. By interacting with the media, academics can also increase their scientific reputation and relevance to the widest possible audience.
Finally, it must be remembered that journalism and academia can feed each other. Journalists typically work to tight deadlines and produce content at a faster pace than researchers. Academics, by contrast, publish a handful of research papers a year and, as such, have the time to delve into a topic in much greater detail. Academic research, therefore, in synergy with journalism, facilitates learning, highlights and explores key issues in society, and can promote business growth.

However, the sector is also very saturated. Thousands of research papers are published each year by hundreds of universities and business schools. Even the most relevant and fascinating study has the potential to go unnoticed if there is no opportunity to adequately disclose it. That is why we invite our associates to take advantage of these media opportunities, thus transferring their scientific knowledge to the widest possible audience.
Tuttavia, il settore è anche molto saturo. Migliaia di articoli di ricerca vengono pubblicati ogni anno da centinaia di università e business school.
Anche lo studio più considerevole e affascinante ha il potenziale di passare inosservato se non vi è l’opportunità di poterlo divulgare in maniera adeguata.
Ecco perché invitiamo le nostre associate e associati a cogliere queste opportunità mediatiche, trasferendo così la propria conoscenza scientifica a una audience più ampia possibile.

Ludovica Principato – SIMA Counselor and Delegate for Media Relations