Strategic Communication

The main objective of the Strategic Communication thematic group is to gather contributions on the topic of strategic communication, which has been assuming an ever-increasing importance in the governance and success of businesses and organizations. A second objective is to strengthen the managerial dimension of corporate communication and thereby consolidate the role of strategic communication within the academic discipline of Economics and Business.

The thematic group aims to study how communication has progressively expanded its role within organizations, to the point of achieving the strategic role that has begun characterizing it. The evolution in the role of communication towards its strategic dimension is driven by two factors, both of which are conceptually significant and empirically substantiated. The first is the process of institutionalization of communication divisions within organizations which has taken place more or less since the beginning of this century; the second is the increasingly tight relationship between entrepreneurial activity (and theory) and communication practice.

TOPICS

• Communication and management decision-making
• Communication for supporting organizational change & operational management processes
• Communication for supporting organizational change & operational management processes
• Communication for stakeholder management (i.e. internal comm., financial comm., media relations )
• Marketing communication
• Communication of sustainability/CSR
• Artificial intelligence and communication
• Brand values and brand communication management
• Communication strategies and interventions in critical situations
• Digital communicative scenario (i.e. social networks, Metaverse, …)

• ACTIVITIES

The thematic group has so far organised three workshops with members and colleagues interested in strategic communication. The first, on 2 December 2022, to discuss and define the boundaries of the most relevant topics to be studied and explored by the thematic group. The next two, on 17 February and 13 July 2023, to reflect on the themes of the special issue for Sinergie and to promote discussion and knowledge among the members of the thematic group, thus encouraging the formation of study groups and in-depth studies with a view to submitting papers for the special issue.

An agreement with EUPRERA will be activated for mutual participation in EUPRERA and SIMA-Sinergie initiatives, in particular at annual conferences and for Special Issues such as the one currently being prepared for Sinergie.

Workshops-Conferences

• Synergies-SIMA (Track Strategic Communication) Conference

Call for Paper-Chapter

• Call for paper Sinergie - Italian Journal of Management - Special Issue The Strategic Role of Communication in Management per Sinergie che verrà pubblicata nell’autunno 2024. Guest editors: Jesper Falkheimer, Emanuele Invernizzi, Stefania Romenti, Alfonso Siano.

Special Track

• Special track SIMA-Euprera (European Public Relationsand Research Association) as part of the Sinergie-SIMA 2024 Annual Conference.