Micro & Macro Marketing
Guest Editors:Fabio Musso, Carlo Bo University of Urbino (Italy); Monica Grosso, Emylon Business School (France); Cristina Zerbini, University of Parma (Italy)
Description:Many companies operating in retail sector and in distribution channels are today faced with a double challenge: to implement a quick digital transformation and increasing the sustainability of their business. This special issue intends to provide a picture of how retailers are changing their strategies and business models, how marketing channels are changing, and how city centers will transform in the face of the changing role of retaling.
Deadline:Abstract (1 page max): September 15th, 2023
Paper (max 50.000 characters): November 30th, 2023
Special issue online publication: November 2024
Link: https://lnkd.in/dPxjDU7i https://docs.google.com/document/d/1HqBIcWLExIk9yhWBO4R6CsrqJ6jyS9rO/edit