{"id":9402,"date":"2025-08-06T09:53:23","date_gmt":"2025-08-06T07:53:23","guid":{"rendered":"https:\/\/societaitalianamanagement.it\/?p=9402"},"modified":"2025-08-06T10:14:18","modified_gmt":"2025-08-06T08:14:18","slug":"sima-sim-summer-school-su-in-depth-interview","status":"publish","type":"post","link":"https:\/\/societaitalianamanagement.it\/en\/sima-sim-summer-school-su-in-depth-interview\/","title":{"rendered":"SIMA-SIM Summer School on In-Depth Interview"},"content":{"rendered":"

From July 2 to 4, 2025, in a beautiful Tuscan setting between an ancient mill and the Arno River, the SIMA-SIM School of Research Methods Summer Edition 2025<\/strong> took place \u2013 focused on the theme of in-depth interviewing.
\nThe School, organized in collaboration with the British Academy of Management<\/strong>welcomed the enthusiastic participation of 22 PhD students and postdoctoral researchers, both Italian and international, from numerous Italian universities and three foreign institutions: European University Viadrina, Loughborough University, and Link\u00f6ping University. In the stunning location of Il Mulino di Firenze (mulinodifirenze.com), participants engaged in a three-day deep dive into the lived experience of qualitative interviews in the context of management, marketing, and consumer culture research. Theoretical approaches to interviews in business and consumer contexts were thoroughly explored. \nThe phenomenology of in-depth interviewing was addressed \u2013 from the bodily and emotional experience of preparing for, conducting, and following up on interviews, to learning empathetic interviewing techniques, active listening, and effective interaction with interviewees. Methods of analysis and interpretation of interviews were also explored, aiming to extract theoretical insights and develop deep cultural understanding, from coding to the visual representation of emergent meanings.\n\nEthical issues related to managing in-depth interview-based research protocols were also discussed.
\nAbove all, during these three days, participants experienced the wonderful \u201chumanities\u201d that emerges when researchers and interviewees meet.
\nAn outstanding international faculty provided excellent training for participants:
\n\u2022 Emma MacDonald, Professor of International Business, Strathclyde University;
\n\u2022 Rebecca Scott, Senior Lecturer in Marketing, Cardiff Business School;
\n\u2022 Rachel Ashman, Reader in Marketing, University of Liverpool;
\n\u2022 Simone Guercini, Professor of Marketing, Universit\u00e0 di Firenze;
\n\u2022 Andrea Runfola, Professore di Economia e gestione delle imprese, Universit\u00e0 di Perugia.
\nNow that the Summer School has come to a close, we wish to express our heartfelt thanks to our extraordinary faculty for their engaging lessons, valuable advice, and generous sharing of their powerful research experiences. A sincere thank-you to Rebecca Scott, Rachel Ashman, Emma K. MacDonald, Simone Guercini, and Andrea Runfola.
\nA huge thanks also to all the participants of the School for your enthusiasm, passion, energy, and active participation.
\nA special thank-you to our hosts, Hotel Il Mulino di Firenze and Hotel Villa Olmi, for their warm, attentive, and elegant hospitality.
\nFinally, a big thank-you to our associations \u2013 Italian Society of Management, Italian Marketing Society, and the British Academy of Management \u2013 for creating the School of Research Methods project and for continuing to invest energy and resources into training the scholars of the future.<\/p>\n

Rossella Gambetti<\/em> Director, SIMA-SIM School of Research Methods<\/p>\n

Maurizio La Rocca<\/em> Condirettore SIMA-SIM School of Research Methods<\/p>\n

Matilde Milanesi<\/em> Condirettrice SIMA-SIM School of Research Methods<\/p>","protected":false},"excerpt":{"rendered":"

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