{"id":6193,"date":"2022-03-01T10:39:36","date_gmt":"2022-03-01T09:39:36","guid":{"rendered":"https:\/\/societaitalianamanagement.it\/?p=6193"},"modified":"2022-03-01T10:43:09","modified_gmt":"2022-03-01T09:43:09","slug":"phygital-transformation-components-challenges-and-prospects","status":"publish","type":"post","link":"https:\/\/societaitalianamanagement.it\/en\/phygital-transformation-components-challenges-and-prospects\/","title":{"rendered":"Phygital Transformation: Components, Challenges and Prospects"},"content":{"rendered":"

R&D Management<\/strong><\/p>\n

Phygital Transformation: Components, Challenges and Prospects<\/strong><\/p>\n

Guest Editor<\/strong> Carmelo Cennamo, Copenhagen Business School Giovanni Battista Dagnino, University of Rome LUMSA Alberto Di Minin, Sant\u2019Anna School of Advanced Studies Pisa & Berkeley<\/p>\n

Description: <\/strong>The growing attention of practitioners toward the phygital realm is revealed by the increasing number of practitioners\u2019 oriented articles, reports and business-related websites which claim that 2022 is going to be the year of phygital (Bertoletti, 2020; Forrester, 2020). Further, in the last 2 couple of years the necessity of gaining a more refined understanding of hybridized physical-digital experiences has been undoubtedly enhanced and accelerated by the dramatic exogenous shock presented.<\/p>\n

Deadline:<\/strong>
\nDeadline for paper submissions: 31st July 2022
\nSubmission window: 1st June - 31st July 2022<\/p>\n

Link: https:\/\/lnkd.in\/dPxjDU7i<\/strong> https:\/\/onlinelibrary.wiley.com\/pb-assets\/assets\/14679310\/R&DM-CFPPhygitalTransformation.pdf<\/a><\/p>","protected":false},"excerpt":{"rendered":"

R&D Management Phygital Transformation: Components, Challenges and Prospects Nomi dei Guest Editor: Carmelo Cennamo, Copenhagen Business School Giovanni Battista Dagnino, University of Rome LUMSA Alberto Di [\u2026]<\/span><\/p>\n","protected":false},"author":2,"featured_media":5282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[26],"tags":[],"class_list":["post-6193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-call-for-paper"],"yoast_head":"\nPhygital Transformation: Components, Challenges and Prospects - SIMA - Società Italiana di Management<\/title>\n<meta name=\"description\" content=\"R&D Management Phygital Transformation: Components, Challenges and Prospects Nomi dei Guest Editor: Carmelo Cennamo, Copenhagen Business School\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/societaitalianamanagement.it\/en\/phygital-transformation-components-challenges-and-prospects\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Phygital Transformation: Components, Challenges and Prospects\" \/>\n<meta property=\"og:description\" content=\"R&D Management Phygital Transformation: Components, Challenges and Prospects Nomi dei Guest Editor: Carmelo Cennamo, Copenhagen Business School\" \/>\n<meta property=\"og:url\" content=\"https:\/\/societaitalianamanagement.it\/en\/phygital-transformation-components-challenges-and-prospects\/\" \/>\n<meta property=\"og:site_name\" content=\"SIMA - 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