{"id":5252,"date":"1970-01-01T00:00:00","date_gmt":"1969-12-31T23:00:00","guid":{"rendered":"https:\/\/societaitalianamanagement.it\/?p=5252"},"modified":"2021-04-19T15:36:17","modified_gmt":"2021-04-19T13:36:17","slug":"building-bridges-across-branding-research-family-business-brands-and-the-branding-process-2","status":"publish","type":"post","link":"https:\/\/societaitalianamanagement.it\/en\/building-bridges-across-branding-research-family-business-brands-and-the-branding-process-2\/","title":{"rendered":"Building Bridges Across Branding Research: Family Business Brands and The Branding Process"},"content":{"rendered":"

Editor:<\/strong><\/p>\n

Isabel C. Botero, University of Louisville College of Business, USA, isabel.botero@louisville.edu<\/a><\/p>\n

Giuseppe Pedeliento, University of Bergamo, Bergamo, Italy, giuseppe.pedeliento@unibg.it<\/a>
\nCristina Bettinelli, University of Bergamo, Bergamo, Italy, cristina.bettinelli@unibg.it<\/a><\/p>\n

Edgar Centeno, EGADE Business School – Tecn\u00f3logico de Monterrey, Ciudad de M\u00e9xico, M\u00e9xico, ecenteno@tec.mx<\/a><\/p>\n

Description:<\/strong><\/p>\n

It is with pleasure that we inform you of a special issue of the Journal of Product & Brand Management entitled \"Building Bridges Across Branding Research: Family Business Brands and The Branding Process\" which we have the pleasure of editing with colleagues Isabel Botero (University of Louisville College of Business, USA) and Edgar Centeno (EGADE Business School - Tecn\u00f3logico de Monterrey, Ciudad de M\u00e9xico, M\u00e9xico).
\nLa finestra di submission apre il 1 Settembre 2021 e chiude il 1 Novembre 2021.<\/p>\n

L’obiettivo \u00e8 quello di cercare di costruire un ponte tra gli studiosi di marketing e quelli di family business per meglio comprendere come queste due letterature possano insieme evolvere.<\/p>\n

Deadline:<\/strong> Submissions open 1st Sep 2021 close 1st Nov 2021<\/p>\n

Link: https:\/\/lnkd.in\/dPxjDU7i<\/strong> https:\/\/www.dropbox.com\/s\/imb3qjec7u1suzq\/CFP_DEF.pdf?dl=0<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Editor: Isabel C. Botero, University of Louisville College of Business, USA, isabel.botero@louisville.edu Giuseppe Pedeliento, University of Bergamo, Bergamo, Italy, giuseppe.pedeliento@unibg.it Cristina Bettinelli, University of Bergamo, Bergamo, [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":5282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[26],"tags":[],"class_list":["post-5252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-call-for-paper"],"yoast_head":"\nBuilding Bridges Across Branding Research: Family Business Brands and The Branding Process - SIMA - Società Italiana di Management<\/title>\n<meta name=\"description\" content=\"Editor: Isabel C. 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